There are dozens of technology-driven retail trends to experiment with these days, but package lockers specifically are making a significant impact on the industry. Package lockers are practical and easy to use, and they offer unmatched convenience for both retailer and shopper. But beyond their surface level functionality, package lockers bring plenty more unbeatable benefits to the table.
Unbeatable Benefits of Package Lockers for Retail Stores
Increased foot traffic
Package lockers can boost your foot traffic. Take Whole Foods as an example. After Amazon famously acquired the organic food market, Amazon Hub, the e-commerce giant’s line of package lockers started popping up in Whole Foods stores around the country. The result? Micro-visits, defined as visits lasting between three and five minutes, increased by 11% at Whole Foods locations with package lockers.
You may not be able to guarantee a major acquisition to help with sales, but boosting traffic with package lockers is easy.
Package locker installations are much more flexible than they might seem. And given the ability to customize your package lockers, you can tie them in with your branding.
Some examples of things you can do:
- Draw inspiration from your brand color pallet to choose a hue for your lockers
- Feature your logo or wrap lockers with images that reflect your brand’s attitude
- Customize the configuration of the bank to complement the existing flow of your store footprint
Not only do branded lockers reinforce your brand in-store, but they advertise your click and collect services and offer consumers a visual cue of where they can pick up deliveries.
Reduced shipping costs
Consumers expect a lot from retailers, including fast, free shipping. In fact, according to the NRF Consumer View Report, 68% of shoppers want free shipping on all orders regardless of price. Package lockers offer an alternative last-yard delivery option that can offset the cost of shipping out hundreds of small packages to individual residences. Plus, when people choose click and collect fulfillment options for online orders, you get another chance to upsell when they enter the store.
Shoppers crave convenience at every retail touchpoint, including when making returns, and package lockers offer just that. The benefits of using package lockers for returns are two-fold.
- Customers have a convenient alternative to the cumbersome process of returning items through the mail and the ability to bypass busy customer service lines. They also receive refunds quicker than they would by sending items in the mail.
- For retailers, using package lockers for returns cuts down on return shipping costs, frees up time for customer service associates, and increases foot traffic to the store.
Overall, package lockers are proving to be a benefit to both retailers and their customers. If you’re interested in installing package lockers at your retail location, contact us to learn more.